About Leyla Aliyeva

Leyla Aliyeva was born on July 3, 1985 in Moscow. She studied in both London and Moscow and gained a Masters Degree from the Moscow State Institute of International Relations. In July 2011, Leyla launched the IDEA campaign which aims to promote public awareness and action on environmental issues in Azerbaijan and around the world. IDEA focuses on young people and working with them to find solutions to the environmental problems that we face.


In May 2007, she was appointed as the representative of the Heydar Aliyev Foundation in the Russian Federation. The Heydar Aliyev Foundation contributes to the social and economic development of the country, by implementing diverse projects across education, public health, culture, sports, science, technology and the environment. In 2011 she was made Vice-President of the Foundation.

In 2007, Leyla Aliyeva founded 'Baku' magazine in Moscow. The English-language version of the magazine, produced in collaboration with Conde Nast, was launched in London in October 2011. The magazine is a chance to explore art, culture and Azerbaijan. In 2012, Leyla created the “Fly to Baku": exhibition of Contemporary Art from Azerbaijan. The exhibition that was launched in London travelled around Europe's capitals including Paris, Berlin, Moscow, Rome and Vienna.


On May 8, 2008, on the anniversary of the occupation of Shusha, Leyla Aliyeva launched a campaign called "Justice for Khojaly". The campaign is taking place in over 30 countries. It aims to raise the international community's awareness of the Karabakh conflict and the Khojaly Genocide in particular reaching out globally via Media, Internet and Live events.


In 2008, Leyla Aliyeva became the General Coordinator of the OIC Youth Forum on Intercultural Dialogue and on April 18, 2009, she was elected Chairwoman of the Azerbaijani Youth Organization of Russia – AMOR which supports Azerbaijani students and young people living in the Russian Federation. In July 2011, the “Taraggi” award was conferred upon Leyla Aliyeva for her contributions to the development of Azerbaijani-Russian relations. She was also granted the “Key To Life” award in New York in November 2011, for her work on humanitarian projects involving children.


On May 25, 2015, Leyla Aliyeva was designated UN Food and Agriculture Organization (FAO) Goodwill Ambassador.


On 20 October 2015, she was awarded the Pushkin Medal of the Russian Federation.


Leyla Aliyeva has twin sons and a daughter.

We take our share of responsibility in creating – ONE EARTH, ONE FUTURE!

Welcome to IDEA!

Message from the Founder
Around the world, young people are waking up to the challenge of the environment. It is in our hands to create a future where we live in harmony with the nature which supports us and gives us life.
What is the Big IDEA?
IDEA is based on the principles of dialogue, action, leadership and education – all essential ingredients for equipping a generation to create positive and sustainable environmental chang

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