International Coastal Cleanup (ICC) is a global event initiated by Ocean Conservancy (OC) in 1986. Its aim is to engage citizens to remove trash and debris from beaches and waterways all around world, identify the sources of debris, and change the behavioral patterns that contribute to pollution.
The Green Council (GC) has been the official Hong Kong & Macau coordinator for the International Coastal Cleanup (ICC) since 2008. During the cleanup activities, data cards are completed by the volunteers, then GC compiles and analyses the data from all the completed data cards.
The final result will be published and used to educate the public, business, industry and government authorities about marine debris issue in Hong Kong. Through education and awareness of such issues will bring forth long term solutions and changes in behavior.