IDEA has kept promoting innovative approaches to the solution of environmental problems since its establishment and in order to keep the harmony between environment and art the campaign organized the first ever International Green Graffiti festival on May 12, 2013, as a part of the Environmental Art project series.

The project aimed to inform the public and raise awareness about global environmental problems by means of graffiti art. This project overall was a great opportunity for young artists all around the world to create and promote a new environmental art direction in their work.