IDEA International announces a new video contest in connection with "Earth Hour 2015."

On March 28, over a billion people around the world will come together as part of International "Earth Hour 2015" to show solidarity against climate change.

As the official national coordinator of the International “Earth Hour” campaign (www.earthhour.org) in Azerbaijan, IDEA Public Union invites social media users to participate in a new video contest related to "Earth Hour 2015."

Contest participants are required to identify the "main characters" of video clips filmed in the dark that express environmental messages.

Specifically, by March 27, video clips featuring four celebrities each week will be presented to the public via IDEA Public Union’s and the “Earth Hour” campaign’s official Facebook (www.facebook.com/ideacampaign.org and www.facebook.com/earthhouraze) and Instagram (idea_public_union and earthhourazerbaijan) pages. It should be noted that the theme of these video clips has been prepared in accordance with this year’s international slogan for the “Earth Hour” campaign – “Stop climate change.”

Social media users can join the contest by writing the names of the people voicing the messages in the videos in the comment section of the link where the video clip is shared. Participants who post the correct answer first will receive points (one correct answer – one point). At the end of each week, information about the contest’s progress and participant rankings will be published on IDEA Public Union’s and the “Earth Hour” campaign’s social media pages.

At the end of the contest, the videos will be presented in full format, and the names of the participating celebrities will be revealed. The social media user who has identified the most correct answers will be declared the winner on March 28 and will be awarded by IDEA Public Union.

Video clips presented as part of the contest can be watched on IDEA Public Union’s and “Earth Hour” social media pages starting from March 12.